How Much a Professional Website Costs: Real Prices in 2026

A professional website costs what its complexity costs. A one-page landing page with a form is the cheapest serious option; a company website with several sections, multiple languages and a CMS sits above it; an online store with payments, stock and CRM costs several times more. At our studio, a landing page or company website starts from 149 000 ֏ and an online store from 499 000 ֏ — always «from», because the exact figure only appears after a 30-minute brief where we learn what the site has to do.

The three price levels, and what separates them

Landing page. One page, one offer, one action: call, form, WhatsApp, booking. Custom design, mobile-first, analytics, a working form that goes where you actually read messages. This is the cheapest way to look professional, and for many small businesses it is enough for years.

Company website. Several pages: services, about, cases, contacts, blog. Usually a CMS so you can edit text yourself, usually two or three languages, often integration with a CRM or a Telegram or WhatsApp notification so leads do not sit in an inbox. Price grows with the number of unique page templates, not with the number of pages. Twenty service pages built on one template cost little more than one.

Online store. Catalog, filters, cart, checkout, payment provider, delivery calculation, order statuses, stock sync, admin panel. Every one of those is a separate piece of work. That is why a store starts from 499 000 ֏ and why «I just need a small shop» is rarely small.

What moves the number inside each level: how many unique screens a designer has to draw, how many languages, whether content exists or has to be written, how many external systems must be connected, and whether you need an admin panel for content you will update weekly.

The monthly cost nobody mentions

A website is not a one-time purchase. Budget for these every month or year:

• Domain. Yearly, small, non-negotiable. Keep it registered in your own name, not the agency's.
• Hosting or cloud. Monthly. A static landing page costs almost nothing to host. A store with a database and admin panel costs more, and the difference is real.
• SSL certificate. Usually free now, but confirm it is set up and auto-renewing.
• Paid services. Payment provider fees per transaction, SMS, email sending, maps API above the free tier, a CRM subscription.
• Support and updates. Security patches, library updates, plugin conflicts, small edits. Support plans after launch start from 9 900 ֏/month.
• Traffic. This is the big one. A site with no advertising, no SEO and no social presence gets no visitors. Many owners spend everything on the build and nothing on getting people there.

If a quote does not mention what happens after launch, ask before signing. A cheap build with no maintenance plan becomes an expensive rebuild in eighteen months.

When a cheaper option is the right answer

A no-code builder or a well-made social profile is genuinely enough when: you sell one thing in one neighbourhood, your customers find you by map and word of mouth, and your whole sales process is a phone call. A bakery with one counter and a queue out the door does not need a custom site. It needs accurate Google Maps hours, good photos and a phone number that works.

A builder is also a reasonable first step if you are testing an idea and do not yet know what you are selling. Build custom when the site does real work: takes payments, syncs with stock, feeds a CRM, serves several languages, or carries a brand that has to look better than the competition.

A custom site is worth it when a builder starts fighting you — when the checkout cannot do what your delivery needs, when the template breaks on your catalog, when every integration needs a paid plugin and the monthly total quietly passes what a proper build would have cost.

What to prepare before asking for a price

Agencies cannot quote accurately without these, and vague inputs produce padded quotes.

• The goal in one sentence. Calls, orders, applications, bookings — pick one primary action.
• A page list. Even a rough one. Say which pages have unique layouts.
• Languages. Two languages is not twice the work, but it is more work.
• Content status. Do you have texts, photos, logo, brand colours? Content is the most common reason projects stall.
• Integrations. CRM, payment provider, 1C, Telegram or WhatsApp, maps, booking system. Name them.
• Who updates the site after launch. You, your staff, or the agency. This determines whether you need a CMS and how much it costs.
• Deadline and why. A season, a trade fair, a campaign launch.

How to read a quote without getting burned

Compare scope, not totals. A quote at half the price of another usually excludes design, content, mobile work or post-launch support. Ask three questions of every proposal: what exactly is delivered, who owns the code and the domain, and what happens the week after launch when something breaks.

Refuse to accept a quote that is a single line with a single number. A real quote lists stages: brief, structure, design, build, integrations, testing, launch. Ask to see live sites the team built, not screenshots. Ask what the site is built on and whether you can hire someone else to maintain it later. If the answer locks you into one supplier forever, that is a cost too.

And be suspicious of speed promises. Anyone who quotes a firm price and a firm date before hearing what your business does is guessing, and you pay for guesses later.

Frequently asked questions

How much does a simple website cost per month? Domain plus hosting is the floor and is modest for a small site. Add support if you want updates and security handled: plans start from 9 900 ֏/month. Add payment provider fees and any CRM or email subscriptions you use.

Is a landing page enough, or do I need a full website? If you sell one service or run one campaign, a landing page converts better because it has nothing to distract from the action. Choose a full site when you have several distinct services, need search traffic over time, or clients judge you by the depth of what they see.

Why does an online store cost so much more than a website? Because a store is software, not a brochure. Payments, stock, order statuses, delivery rules and an admin panel are each separate systems that must agree with each other and keep working when a customer pays at two in the morning.